Unipol Hall

Starting in late 2026 and until December 2036, Unipol will be the Title Sponsor of the innovative facility designed by MCA Mario Cucinella Architects, located on the site of the former Pavilion 35, at the intersection of Viale della Fiera and Viale Aldo Moro.

It is part of a broader strategy by BolognaFiere to incorporate cultural and sports entertainment activities within the exhibition area

Spanning 12,000 square meters, 25 meters high, and with a capacity of approximately 10,500 spectators, the venue is a high-end project that meets significant sustainability and energy efficiency criteria. It is set to become a new focal point for major international trade fairs, as well as sporting and entertainment events.

The Unipol Hall title sponsorship will allow Unipol to consolidate its active presence in Bologna and its brand positioning through a “naming strategy” that encompasses its existing long-standing sponsorships for the most important indoor arenas throughout Italy: “Unipol Arena” in Casalecchio di Reno (Bologna), “Unipol Dome” in Milan, and “Unipol Forum” in Assago (Milan).