Unipol Dome
Unipol and CTS EVENTIM have signed a major partnership agreement through which Unipol will acquire the naming rights of ARENA MILANO in Milan in its capacity as title sponsor. The arena is owned by the CTS EVENTIM group, Europe’s number one entertainment and ticketing company, with TicketOne as its Italian ticketing brand.
As agreed between Unipol and CTS EVENTIM, the innovative Milan venue will be called Unipol Dome in accordance with a ten-year agreement starting in spring 2026 and ending in December 2035 as part of a long-term strategic partnership.
With a seating capacity of 16,000, it is the largest, most modern and most sustainable multipurpose indoor arena for live entertainment and major sports events in Italy. Designed by David Chipperfield Architects and Arup, its vision of an entertainment venue incorporates innovative architecture with pioneering technology and logistics.
The Title sponsorship of one of Italy’s most iconic venues, with relevance extending well beyond national borders, will enable Unipol to consolidate its brand ranking through a naming strategy that places the long-term sponsorship of the two most important indoor stadiums in Italy alongside Unipol Dome: Unipol Arena in Casalecchio di Reno – Bologna and Unipol Forum in Assago – Milan.
The image and hospitality rights under the agreement will allow the Unipol Dome brand to be applied to all the inside and outside spaces through a dynamic communication system featuring innovative digital touch points and the biggest LED multimedia façade of its kind in Europe for a highly impressive visual impact.
Unipol will also make its technical and innovative know-how on insurance cover available to the venue.
Carlo Cimbri, Chair of Unipol: “We are reinforcing our long-term strategy with Unipol Dome as we believe entertainment venues are a highly effective way of adding value to our brand. Acting as title sponsor to an iconic, next-generation venue like this will ensure that Unipol’s name will be associated
with innovation, quality, elements that have always defined the Unipol Group and its vision”.
Klaus-Peter Schulenberg, CEO, CTS EVENTIM: “With the Unipol Dome, CTS EVENTIM has built and now operates one of Europe’s most advanced venues. The partnership with Unipol as title sponsor brings together two organisations with a shared commitment to quality, innovation and sustainable
operations. Together, we are establishing a venue with relevance far beyond Italy and a new reference point for live entertainment in Europe.”
Luca Martinazzoli, Managing Director, Unipol Dome: “The Unipol Dome is about creating memorable moments — for artists on stage, for promoters behind the scenes and, above all, for the audience. Our ambition is to offer an outstanding live experience while opening the venue to the city and generating positive impact for the Milan region. With Unipol as title partner, we have a brand at our side that stands for trust, proximity and long-term commitment, which fits perfectly with the role the Unipol Dome aims to play”.
TECHNICAL DATA
Architect: David Chipperfield Architects & Arup
Multimedia Surface (total): 7,257 m²
Total number of LEDs (façade): 2,401,998 pcs
Capacity (seating arrangements can be adjusted according to the events): 16,000
Gross floor area (arena): 83,500 m²
Gross floor area (piazza): 12,000 m²
